Research highlights the potential of the digital entertainment industry, a sector in which USM is at the forefront

2 min readNov 27, 2023

A new report from Midia Research has emphasized the potential of the gaming industry in social transformation and the digital economy. According to the study, the gaming industry is expected to reach annual global revenues of over $300 billion and have a worldwide audience of 3.8 billion active gamers by 2030.

USM believes in this potential and how connectivity between games and the metaverse can help popularize web3 tools and the digital economy enabled by blockchain and cryptocurrencies.

The report’s authors, Karol Severin and Perry Gresham, highlighted that the gaming industry needs a new growth engine to thrive once again. The saving grace could come in the form of game spending (especially in cosmetic aspects).

“As consumers spend increasingly longer periods of their lives in digital environments, their need to define their image, personality, and identity in the digital realm also grows. Unlike paying for a game, payment for defining image and identity can be largely unlimited, providing greater potential advantages for developers and publishers who can find their ‘fandom hook.’”

USM is at the forefront of this movement, enabling users to customize various items in the metaverse such as their avatars, lands, and properties. Aligned with the report, USM believes there are no limits between the interaction of the real world with the digital, and that this interaction can drive a new interconnected digital economy, generating new opportunities for all.”

Supported by DWF Labs, OKX Blockdream Ventures, and the Tachyon accelerator by Consensys Mesh, RACA serves as a web 3.0 infrastructure solution provider. Initially launched as a bidding token with the Maye Musk NFT, RACA has evolved into a robust web3.0 gaming ecosystem!

RACA, the USM native token, serves as a Crypto ‘dApp Store’ of AI Apps and Games, initiated by the ‘Elon Musk’s Mother & Koda NFT’ community.