USM is at the forefront and is already adopting a new trend identified by analysts: DID and NFT tickets

A recent report from Smart Ticket revealed that an increasing number of companies are using tokenized tickets as NFTs or tokens to access events and exclusive areas. This trend has been adopted by the USM ecosystem since the project’s launch.

Several activities such as concerts and events have been carried out in the USM using blockchain-based credentials, the backbone of Web3.

Tokenized tickets and Web3-based credentials represent a significant evolution in how fans interact with their favorite clubs and sports events. In addition to offering a smoother experience for fans, these tickets promise to ensure security and authenticity, something essential in stadium environments.

According to Carlos Akira Sato, a Market Capital expert, the blockchain technology behind tokenized tickets can transform this reality.

“The traceability of blockchain technology can record all stages of ticket transfer or even prevent its transfer. In the event of block integration with an electronic payment solution, it can control or even prevent charging a higher value than the original box office price,” explained Sato.

This blockchain technology is known for its ability to record transactions in an immutable way, practically eliminating the possibility of counterfeiting or duplicate ticket resale. According to the expert, the ticket issuer can input marketing rules into the block, making the authenticity transparent in each transaction.

In addition to ensuring the authenticity of tickets, tokenized tickets and access through DID offer unique experiences to buyers, such as customization of each ticket, turning them into non-fungible tokens (NFTs).

For buyers of these innovative tickets, the experience goes far beyond just watching the game. They will have access to a series of physical and digital experiences, such as participating in the creation of an award cup using a 3D printer, contributing to the creation of a commemorative mural in Virtual Reality, and entering to win a jersey signed by the players, among other activities.

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