USM’s Innovative Approach: Metaverse could reach $900bn in value by 2030

RACA3
3 min readOct 27, 2023

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While recent reports suggest that the “metaverse-hype” is waning, groundbreaking research conducted by Bain & Company reveals that the metaverse holds immense potential, with the possibility of reaching a staggering $900 billion by 2030. However, it’s important to note that the metaverse may remain in its early stages for the next five to ten years.

United States of Mars (USM) stands at the forefront of Web3 and metaverse, working tirelessly to harness its boundless potential. This dynamic approach is driven by USM’s dedication to delivering innovative products and services that empower our users to seize the vast opportunities of the digital world.

USM has been hard at work developing cutting-edge products and services that pave the way for users to unlock the true essence of the digital universe. Our offerings are designed to enhance collaboration, creativity, and engagement within the metaverse.

Bain & Company’s comprehensive report, aptly named “Taking the Hyperbole Out of the Metaverse,” offers valuable insights into the true economic opportunities that the metaverse offers for businesses worldwide.

What is striking in the report is the acknowledgment that companies venturing into the metaverse’s “seed stage” during the next decade will be better positioned to establish themselves as market leaders. In the fast-evolving metaverse landscape, we are already witnessing the integration of these technologies into various industries, particularly immersive gaming platforms with hundreds of millions of active users.

One key point highlighted in the research is that the metaverse won’t be a singular, monolithic entity. Instead, it will comprise diverse platforms, each offering unique immersive experiences and opportunities. While some established platforms may enhance their immersive elements, smaller, metaverse-like environments will compete for larger user bases. These virtual realms are likely to operate independently as private companies aim to capitalize on their data sets’ inherent value.

Industries across the spectrum, from entertainment to manufacturing, healthcare, education, and employee training, have already embraced metaverse-type technologies. This diversity showcases the metaverse’s potential to transform an array of sectors.

The report outlines five primary competitive battlegrounds crucial for gaining market share within the metaverse:

1. **Virtual Experiences:** Expected to constitute approximately 65% of the projected metaverse market size in 2030. This encompasses not just gaming but also immersive fitness and entertainment. On the enterprise front, metaverse applications extend to collaboration, productivity, digital marketing, employee training, education, and healthcare.

2. **Content-Creation Tools:** Comprising about 5% of the projected metaverse market size in 2030, a growing suite of software tools empowers users to craft metaverse worlds and experiences, making content generation more accessible.

3. **App Stores and Operating Systems:** These are expected to account for approximately 10% of the metaverse’s projected market size in 2030. They play a pivotal role during the metaverse’s seed stage by curating high-quality experiences to keep users engaged with the platform and headsets they use to access the metaverse.

4. **Devices:** Expected to represent about 10% of the projected metaverse market size in 2030. Achieving comfortable, stand-alone devices capable of delivering truly immersive experiences hinges on overcoming technological barriers. Metaverse content must be compatible with a variety of devices, including personal computers, gaming consoles, and smartphones, to ensure mass adoption.

5. **Computing and Infrastructure:** Comprising roughly 10% of the metaverse’s projected market size in 2030, hardware companies will face the challenge of developing high-performance chips, servers, and networking technologies to render high-quality graphics and reduce latency.

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